UX Researcher with 8+ years across Meta, Google, Ford, and Verizon, now building AI agents and evaluation tools that extend what research teams can do.
Flagship work
Query Profiler 2.0
Iterative usability testing on a legacy internal tool, taking its System Usability Score from 43.7 to 73.5 and driving a company-wide launch.
43.7 → 73.5Intermittent Connectivity
Foundational journey-mapping research across customer and agent experiences that secured $3M in executive funding for a unified data architecture.
$3MCore Ads Foundational Study
A foundational study into how small businesses actually create ads in Meta Business Suite, versus the workflow the product assumed they were using.
7Highlights
UT Dallas Website Redesign
A university website has to serve prospective students and tenured faculty through the same navigation. This redesign found a structure that worked for both, validated across 27 usability sessions.
Data Stethoscope
Could sound convey a dataset as reliably as a chart does? A set of training modules put that question to the test, and the accuracy numbers said yes.
Multilingual Voice UX
Voice assistants routinely mishear accented English, and not randomly. This study found the specific, predictable acoustic collision points behind that and designed around them.
Healthcare Chatbot for Sensitive Topics
A chatbot for sexual health and other taboo topics, where the real design problem wasn't speed or accuracy. It was whether anyone would trust it enough to ask the question at all.
Plx Alerts Usability Study
A baseline usability study on Plx Alerts, Google's internal alerting tool, that pinpointed exactly which form fields were costing engineers the most time and confidence.
SMB Marketing Behaviors & Needs
A cross-platform study into how small businesses actually juggle Meta, Google, and TikTok ad tools side by side, and where Meta's own experience fell short by comparison.
Self-Service Mobile Activation Usability Test
A recurring monthly usability program that caught why customers were skipping past a self-service mobile activation flow's own guidance, in time to fix it before launch.
Direct-to-Consumer Billing Journey
A journey-mapping study that traced why streaming add-on charges kept disappearing from customers' cable bill, and reappearing somewhere else instead.
Earlier work
Documentation Metrics Program
A recurring survey program that measured documentation quality across a dozen internal engineering tools, then tracked whether fixes actually moved the needle.
Card Sorting at Scale
Four card sorts across four years and four very different products, from an internal dashboard's chart settings to YouTube's own content naming.
Messaging Ads Conversion Study
For small businesses selling through Messenger and Instagram DMs, a sale isn't a checkout event. It's a feeling of trust built message by message.